Saw a slimming product ad in the newspaper. When you buy their products, part of the proceeds go towards some Red Cross Fund for the Iran earthquake victims. What a weak attempt at charity, I thought. Surely, it is just a gimmick and entirely profit-driven. If they were really charitable, why not just make a direct donation to the fund?
Matthew 6:1-4
"Be careful not to do your 'acts of righteousness' before men, to be seen by them. If you do, you will have no reward from your Father in heaven. So when you give to the needy, do not announce it with trumpets, as the hypocrites do in the synagogues and on the streets, to be honored by men. I tell you the truth, they have received their reward in full. But when you give to the needy, do not let your left hand know what your right hand is doing, so that your giving may be in secret. Then your Father, who sees what is done in secret, will reward you."